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Illustrative ExampleCPG Cash Conversion

Following cash from production run to retailer payment

A consumer products company adds retail distribution and finds that each new account ties up cash for longer than expected.

Profile
Hypothetical CPG brand selling DTC and through retail
Channels
Retail distributors · DTC · Amazon

This is an illustrative example describing how ProfitBooster may approach a common situation. It is not a completed client engagement, and it does not represent or promise any specific result.

The situation

Production minimums, distributor terms, trade spend, and chargebacks stretch the gap between paying for goods and collecting from customers. Growth increases the funding requirement.

Questions the founder is asking

  • How many days does cash spend in inventory and receivables?
  • What do trade spend and deductions cost per channel?
  • How much working capital does a new retail account require?

How the work could be approached

  1. 1

    Map the cycle

    Trace payment timing from supplier deposit to customer collection.

  2. 2

    Review deductions

    Categorize trade promotions, chargebacks, and slotting costs.

  3. 3

    Model channel economics

    Compare net margin and cash timing for DTC versus retail.

  4. 4

    Plan funding needs

    Estimate working capital required under growth scenarios.

Typical deliverables

  • Cash conversion cycle analysis
  • Trade spend and deductions review
  • Channel margin comparison
  • Working capital scenario model

Decisions it informs

  • Which retail accounts to pursue
  • Terms to negotiate with suppliers and buyers
  • Timing of production runs
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